News & Opinion

There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!

Excited people in the cinema

CINEMA – THE ULTIMATE REWARD

Are you always on the lookout for impactful ways to motivate and engage customers,? Let’s talk about a secret weapon that never fails to captivate hearts, spark excitement, and drive results: cinema.

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Portrait of a sad woman standing with opened gift box isolated on a white background and looking at camera

THE SCIENCE BEHIND GIFTING

What makes a gift meaningful? How do rewards influence our behaviour? Learn how to apply the psychology of gifting to your reward, subscription and loyalty schemes.

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McDonald's Festive Jumper

BIG MACS & BLOCKBUSTER MOVIES!

Sales promotion experts, SPARK, have joined forces with TMS to bring some festive cheer to UK consumers in the McDonald’s Festive Wins promotion.

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Polaroid snaps of people in the cinema or watching movies at home

NIGHT OUT OR NIGHT IN?

Offering brands a choice between cinema or streaming vouchers is a great way to please a diverse demographic and cater to different preferences.

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Man drinking coffee and checking his phone

THE BEST CINEMA EXPERIENCE

The average Brit reads film reviews for an hour before deciding what to watch! Give them the best cinematic experience possible with The Cinema Society.

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SPARK team winning IPM Award 2023

OUTSTANDING ACHIEVEMENT

SPARK has been awarded the prestigious Gold Award for Best Promotional Marketing Activity in the Automotive Sector at this year's highly acclaimed IPM Awards.

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Neon Box Office sign

WHAT’S DRIVEN CINEMA ADMISSONS IN 2023?

After witnessing unprecedented success in the most recent quarter, our team at The Cinema Society delved into the factors that brought audiences rushing back to the cinema screens in 2023.

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Couple enjoying a night at the cinema

LIGHTS, CAMERA, ACTION!

Cinema promotions offer a unique opportunity for brands to tap into the hearts and minds of their target audience.

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Selection of junk food

REMOVING PRICE PROMOTIONS

Why the Welsh ban on price promotions on high fat foods is good news for the long-term health of both people and brands.

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