SPARK CEO David Pearson to judge IPM Awards
News
There’s always a lot going on with Team SPARK
Here you’ll find blogs, news and the odd thing we just thought we’d share!
Stop Blaming Covid!
Behavioural shifts experienced in the pandemic are here to stay. Improve your customer experience…that’s the key to a long-term return.
Shouldn’t All Brands Strive To Be Challengers?
In order for a brand to reach its full potential doesn’t that suggest that all brands should see themselves as “challengers”?
Loyalty – What Are Your Customers Not Telling You?
Discovering what your consumers are not telling you is crucial to engaging with them.
Don’t Miss Out, Courtesy of……..
Money savvy consumers don't have to miss out on special treats if they stick with brands who offer incentives and rewards.
Crafting Our Company Values
Crafting some SPARK values has helped us lay out the general principles behind the way we approach our work.
PEP UP YOUR PLANNING
Effective, appropriate and desirable tactical campaigns can continue to attract customers to your brand.
What’s Your Favourite Sales Promotion?
Great sales promotion campaigns can be so much more than a short-term tactical sales booster.
SPARK gets the team engaged
We recently teamed up with Culture Amp to look at engagement levels across our people.....
Death of a salesman?
What are we doing right and what does it mean for sales roles in our business?
What do we value most from brands?
A well targeted sales promotion campaign can allow brands to maintain price and still be seen as better value to the life of the purchaser…
The Telegraph appoint SPARK to offer digital subscription benefits
SPARK bring The Telegraph’s quality journalism to the employee and member benefit sector.
Mobile marketplace Mozillion choose SPARK for sales promotion
Mozillion dials up a great sales promotion with SPARK
York City Knights find their SPARK at Cineworld
SPARK are helping York City Knights keep attendances high when they appear on TV...
What is “value” anyway?
In hard times retailers apply pressure for price promotions...SPARK argue for an alternative...
Cinema Discounts and Offers from The Cinema Society
SPARK are delighted to bring the power of free and discounted cinema tickets to your business! We've teamed up with…
SPARK announce Innovationbubble partnership
Helping us to REALLY understand audiences and affect their behaviour...
CINEMA’s BACK…BUT IS IT STILL RELEVANT?
Cinema has "died" lots of times before...as it returns we see if there are any signs of life...
Primal Pantry choose SPARK Promotions as shopper marketing partner
Health food specialist The Primal Pantry have chosen SPARK Promotions as their agency to help them build an integrated CRM…
The Mission launch Mongoose Promotions
David Pearson launches SPARK Promotions with the Mission Group