In hard times retailers apply pressure for price promotions...SPARK argue for an alternative...
SPARK are delighted to announce a new partnership with our friends at Innovationbubble, who’s unique offering will help us to improve our understanding of audiences and as a result be even better equipped to affect their behaviour.
Innovationbubble are a team of commercial psychologists (yes, actual Doctors!).
Did you know that research suggests that 80% of the decision-making process happens subconsciously? Innovationbubble help us to get under the skin of audiences, consumers and employees in order to understand what will REALLY impact their behaviour.
What is “value” anyway?
In hard times retailers apply pressure for price promotions...SPARK argue for an alternative...
What’s Your Favourite Sales Promotion?
Great sales promotion campaigns can be so much more than a short-term tactical sales booster.
Don’t Miss Out, Courtesy of……..
Money savvy consumers don't have to miss out on special treats if they stick with brands who offer incentives and rewards.