SPARK CEO David Pearson to judge IPM Awards
With summer holidays fast approaching, many of us are eagerly looking forward to our next getaway. And as the travel industry continues to grow, it’s no surprise that holidays and travel feature widely in sales promotion campaigns.
But did you know that offering savings on hotels, holidays, and other travel perks can also be an effective way to associate your brand with some of the happiest memories and experiences felt by consumers? Travel prizes have an extremely high perceived value, especially if they feel unique or special in some way.
At SPARK, we’ve recently partnered with a global leader in travel who offers amazing discounts on travel vouchers for promotional use. Whether it’s a 7-night stay in one of their 4,000 resorts or up to 60% off a stay in over 600,000 hotels worldwide, they are proving that travel and holiday promotions need not require a huge budget.
According to recent Kantar research, 64% of UK adults plan to take a holiday this year. This presents a significant opportunity for brands to tap into the travel market and offer unique and memorable experiences to their customers.
By offering travel perks, your brand can not only increase customer loyalty but also attract new customers who are seeking affordable and accessible holiday options. And with the rise of social media, customers are more likely to share their positive experiences with others, leading to increased brand awareness and engagement.
So, which brands will be top of mind when UK adults look to getaway for less this year?
Will your brand be one of them?
