In order for a brand to reach its full potential doesn’t that suggest that all brands should see themselves as “challengers”?
Mongoose Promotions today announced their rebrand to become SPARK Marketing Services Limited (SPARK).
Explaining the change SPARK CEO David Pearson said “ Since the business began in 2016 we’re worked with brands and agencies large and small to create fantastic work from promotions to partnerships and from B2B representation to benefits, rewards and beyond. “
“ Given the breadth of the services we offer, Mongoose “Promotions” just doesn’t do our capabilities justice and so it was time for a change. We have a broad offering for our clients and a new name gives us a chance to better reflect that.”
“ We pride ourselves on finding the right solution to influence the behaviour of both consumers and employees alike and we’re excited to announce a new strategic partnership with our friends at Innovationbubble.”
“ As a team of commercial psychologists, Innovationbubble are uniquely positioned to help us to understand the 80% of the decision-making process which is unconscious ensuring that we can create campaigns that will really impact behaviour.
Founded in 2016 Mongoose Promotions have worked on high profile promotions across Europe for the likes of Mars, Lidl, Britvic and AirWick. They also hold the B2B representation contracts for multiple cinema chains and operate the market leading cinema benefit platform The Cinema Society which is unaffected by the rebrand.
