There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
Great promotions rarely impress as a spreadsheet. They win because the idea is clear, Ribena's “Win a donkey” is a campaign in just 3 words.
We unpack Guinness’ wild 90s ‘win a pub’ promotion: judging, finalists in Ireland, press coverage, and the practical lessons for modern sales promotions.
From epic giveaways to digital upgrades, 2025 has been a blockbuster year for SPARK.
Tactical marketing spend is shifting, but it’s not disappearing. We explore what the latest IPA bellwether data means—and why tactical still delivers results.
"Free" - it's not just a discount tactic. It's psychology. It's empathy. And in a cost-of-living crisis, it's your way of making your brand more human and more accessible.
Proven strategies from McDonald’s, Coca-Cola, Aldi, and more, and why SPARK campaigns focus on human behaviour.
Digital can feel overwhelming, even for seasoned marketers. You might know exactly how you want something to work, but not how to actually make it happen. Our job is to turn your vision into a seamless digital experience.
SPARK CEO David Pearson explores the psychology of sales promotions, showing how authenticity and trust drive lasting customer relationships.
Pearl & Dean’s Enterprise Director, Mike Hope-Milne, talks about how Spark makes the complicated simple for clients.
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