There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
Which brands made the most of the 2026 FIFA World Cup? We look at YouGov’s latest data and how prize promotions helped sponsors turn attention into action.
Want your brand to be part of the conversation? Cinema promotions are becoming a powerful way to tap into cultural moments, engage customers and drive meaningful results.
Could your brand mascot become a compliance risk? We explore what the ASA's M&M's ruling means for HFSS brands, marketers and future promotional campaigns.
Why is Gen Z returning to the cinema? SPARK CEO, David Pearson, looks at how digital fatigue, social connection and shared experiences are driving a new generation of moviegoers.
A coffee cup, a disastrous slogan, and a nation's painful history: the astonishing story of Starbucks Korea's “Tank Day” marketing meltdown.
From reducing stress to creating meaningful shared experiences, discover why cinema plays a powerful role in wellbeing for employees, members and customers.
What do sunshine, rain and bad hair days have in common? Some of the smartest marketing campaigns ever created.
Discounts get noticed but experiences get remembered. We look at why cinema rewards help brands drive trial, loyalty and engagement more effectively than price cuts.
Getting noticed as a challenger brand isn’t easy. Here are our tips on how to drive trial, loyalty and attention without relying on endless discounts.
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