There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
What do sunshine, rain and bad hair days have in common? Some of the smartest marketing campaigns ever created.
Discounts get noticed but experiences get remembered. We look at why cinema rewards help brands drive trial, loyalty and engagement more effectively than price cuts.
Getting noticed as a challenger brand isn’t easy. Here are our tips on how to drive trial, loyalty and attention without relying on endless discounts.
The first 2026 CAP and BCAP rulings on HFSS advertising are in. We explore what passed, what didn't, and what can be learnt from the rulings.
We’re rolling the tape back to 1984 for what might be the most gloriously audacious on-pack promotion this country has ever seen.
SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.
UK cinema is booming. CINEMATIX helps brands tap into the rising demand for cinema rewards through a seamless promotional activation platform.
CINEMATIX, SPARK’s new cinema promotion platform, helps brands run cinema prize promotions and tap into 2026’s biggest big-screen cultural moments.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
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