There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
A coffee cup, a disastrous slogan, and a nation's painful history: the astonishing story of Starbucks Korea's “Tank Day” marketing meltdown.
From reducing stress to creating meaningful shared experiences, discover why cinema plays a powerful role in wellbeing for employees, members and customers.
What do sunshine, rain and bad hair days have in common? Some of the smartest marketing campaigns ever created.
Discounts get noticed but experiences get remembered. We look at why cinema rewards help brands drive trial, loyalty and engagement more effectively than price cuts.
Getting noticed as a challenger brand isn’t easy. Here are our tips on how to drive trial, loyalty and attention without relying on endless discounts.
The first 2026 CAP and BCAP rulings on HFSS advertising are in. We explore what passed, what didn't, and what can be learnt from the rulings.
We’re rolling the tape back to 1984 for what might be the most gloriously audacious on-pack promotion this country has ever seen.
SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.
UK cinema is booming. CINEMATIX helps brands tap into the rising demand for cinema rewards through a seamless promotional activation platform.
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
