There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
Prize promotions can do more than drive sales. We look at how brands can use competitions to gather consumer insights, build loyalty and reach new shoppers.
Sales promotion vs discounting: SPARK CEO David Pearson shares what IPM Awards winners did to grow sales, win feature space and beat the discount.
The UK has just lived through its hottest summer on record. It has also produced the strongest evidence in years that cinema is back. We round up the numbers behind a blockbuster season, and what they mean for brands.
Which brands made the most of the 2026 FIFA World Cup? We look at YouGov’s latest data and how prize promotions helped sponsors turn attention into action.
Want your brand to be part of the conversation? Cinema promotions are becoming a powerful way to tap into cultural moments, engage customers and drive meaningful results.
Could your brand mascot become a compliance risk? We explore what the ASA's M&M's ruling means for HFSS brands, marketers and future promotional campaigns.
Why is Gen Z returning to the cinema? SPARK CEO, David Pearson, looks at how digital fatigue, social connection and shared experiences are driving a new generation of moviegoers.
A coffee cup, a disastrous slogan, and a nation's painful history: the astonishing story of Starbucks Korea's “Tank Day” marketing meltdown.
From reducing stress to creating meaningful shared experiences, discover why cinema plays a powerful role in wellbeing for employees, members and customers.
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