There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
The first 2026 CAP and BCAP rulings on HFSS advertising are in. We explore what passed, what didn't, and what can be learnt from the rulings.
We’re rolling the tape back to 1984 for what might be the most gloriously audacious on-pack promotion this country has ever seen.
SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.
UK cinema is booming. CINEMATIX helps brands tap into the rising demand for cinema rewards through a seamless promotional activation platform.
CINEMATIX, SPARK’s new cinema promotion platform, helps brands run cinema prize promotions and tap into 2026’s biggest big-screen cultural moments.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
We unpack what HFSS brands can still do with prize and on-pack promotions under the new rules, and how SPARK helps brands stay compliant and creative.
Great promotions rarely impress as a spreadsheet. They win because the idea is clear, Ribena's “Win a donkey” is a campaign in just 3 words.
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