Our experience in sourcing amazing prizes and rewards has naturally evolved into the provision of expert B2B Brand Representation services.
At SPARK, we help businesses grow their bottom line by uncovering untapped revenue streams, helping brands forge impactful partnerships and access lucrative markets such as the Employee Benefits sector.
From strategic Brand Partnerships to innovative market approaches, we open doors to new opportunities.
Take Showcase Cinemas, for example. When they brought us on board to relaunch their B2B strategy, we helped boost their revenue from previously untapped revenue streams by over 1,000% in just 12 months!
Our B2B Brand Representation clients include Cineworld, Showcase, Picturehouse, Readly, Telegraph Newspapers, Chili, Dough-Re-Me, Reel Cinemas, and many more.
Ready to explore the potential of your brand?
1. What exactly is “B2B Brand Representation”
Most brands focus on their consumer business. That’s as it should be and for most companies their consumer business is well over 90% of their revenue. But SPARK create revenue streams from untapped business to business (B2B) markets such as benefit schemes, loyalty and reward and promotional marketplaces. These are routes to revenue that most brands either ignore or don’t maximise.
2. So it’s vouchers then?
Vouchers are definitely a part of it, but there are lots of other tools we use including Brand Partnerships (where we match our clients with other brands who share similar markets or outlooks for mutual gain), loyalty, reward and lots more.
3. Will this make me money?
Yes, that’s ultimately what we’re here for. We’ve an extensive network of contacts and clients to whom we supply third-party brand’s products and services to and the goal of that is to provide a benefit to those contacts and a revenue stream to our clients. Where to focus is part of our conversation with you during the consultancy phase.
4. Do I have to invest a lot to access these new markets?
No not really. Part of our initial discussion with you relates to working out whether there’s any investment needed to access the returns available. We’ve a range of clients in this area and operate different commercial models with all. Some pay us nothing at all where we think we can generate margin in other ways.
5. Does it take up a lot of my time?
Not at all. That’s where most of our clients find the service is most advantageous. With small sales and marketing teams with a main focus on the consumer the whole point of the service we provide is that we can be autonomous and act as an additional resource for our clients – not a time sponge.
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
