What used to be called Sales Promotion and was typically illustrated with “on-pack” promotional campaigns in your local supermarket, now includes any promotional activity that affects consumer behaviour.
We use a variety of techniques including instant-win, prize draw, cash-back, winning moments, loyalty, coupons and more.
SPARK’s extensive experience has helped Kia attract people to test-drive their EV range, increase the frequency of visit to Subway, increase basket spend at Lidl and help Sky Cinema to attract and retain members (oh and we do the on-pack thing too for brands like Kerry Foods, AirWick, Mars and lots more, large and small).
Our in-house services include planning, sourcing, legal, digital programming (that’s creating redemption portals to you and me), user experience, campaign management and delivery.
What that means is that we act as a full-service sales promotion agency and make the often confusing world of promotional marketing a doddle for our clients.
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
