Date: 13th June 2023
Client: Cineworld
SPARK partners with Tillo to bring Cineworld Cinemas' digital gift cards to the B2B market.
Cineworld have over 100 sites throughout the UK and Ireland and were keen to generate new revenue streams through a B2B digital gift card offering.
SPARK built a processor to handle open-value cards, however, both businesses recognised that a streamlined approach was needed to activate the offering. SPARK worked closely with Tillo, the leading gift card platform, to integrate the cards into their platform and launch Cineworld into the digital rewards market.
Known for revolutionising the rewards, incentives and payments experience, Tillo swiftly made the Cineworld gift cards available to millions of new customers via their established global network.
