News & Opinion

There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!

Text reads Are Spark Easy To Work With. Image of Mike Hope-Milne

ARE SPARK EASY TO WORK WITH?

Mike Hope-Milne, Enterprise Director at Pearl & Dean, reflects on his latest collaboration with our CEO, David Pearson.

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Photo of Spark CEO David Pearson with accompanying title Is Spark The Right Partner

Is Spark The Right Partner For You?

If you want a partner who gets it, builds it, runs it and protects it – SPARK’s the one.

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Woman considering Sales promotions offers

Why Sales Promotions Deserve a Central Role

Too often, sales promotions are treated like tactical one-offs — a quick fix or last-minute add-on. But the data tells a different story.

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Amplify Your Sales Promotion Campaigns

Discover 7 proven tactics to amplify your sales promotions, drive reach, spark engagement and maximise ROI across digital and in-store channels.

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Tony the Tiger promotional bowl

Dave’s Favourite Sales Promotion

SPARK CEO Dave Pearson reflects on iconic sales promotions that shaped brands, sparked nostalgia, and proved the power of a great giveaway.

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concerned lady counting money for bills

What Do We Value Most From Brands

As the cost of living crisis continues, how can brands maintain value, support customers, and stay competitive?

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What is sales promotion?

Sales promotion, often abbreviated to SP, creates immediate action. It’s about encouraging a customer to try, buy, sign up, or share right now.

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Male friends in the cinema

GES Employee Rewards

When GES wanted to reward their employees, they came to SPARK for a simple, yet effective solution!

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Various printed graphs on a desk

Cinema Rewards Research

Download our white paper, and discover how consumers feel about cinema in 2024, and what they think about brands offering cinema discounts.

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