Mike Hope-Milne, Enterprise Director at Pearl & Dean, reflects on his latest collaboration with our CEO, David Pearson.
Prize promotions can do more than drive sales. We look at how brands can use competitions to gather consumer insights, build loyalty and reach new shoppers.
Which brands made the most of the 2026 FIFA World Cup? We look at YouGov’s latest data and how prize promotions helped sponsors turn attention into action.
Could your brand mascot become a compliance risk? We explore what the ASA's M&M's ruling means for HFSS brands, marketers and future promotional campaigns.
