ARE SPARK EASY TO WORK WITH?

SPARK Returns to the Judging Panel for the IPM Awards

SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.

Why Every Brand Should Think Like A Challenger

Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.

Head To Head Episode 3: Cash In Your Packet

We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!