If you want a partner who gets it, builds it, runs it and protects it – SPARK’s the one.
Wondering if SPARK’s the right fit for your next tactical promotion?
Here’s our CEO Dave, breaking it down in under a minute.
SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
