Date: 23rd June 2023
Client: Mastercard
SPARK brings cinema discounts and exclusive member screenings to Mastercards customer reward platform.
Mastercard Priceless is an exclusive program offered to selected groups of cardholders, providing access to experiences and adding value for members.
Mastercard planned to extend this reward platform to more members, but the bigger rollout meant their existing experiences would not have enough capacity.
SPARK were approached by Big Group to source more everyday experiences and events for Mastercard members.
We created an offer for ongoing cinema discounts through a major global cinema chain, as well as discounts for the UK’s largest outdoor cinema operator, giving Mastercard Priceless members the option to see classic movies in beautiful outdoor settings, or experience the latest films in cinemas with cutting-edge technology.
We also brokered an offering for members to book exclusive preview screenings through a SPARK built online booking platform.
“When our client challenged us to engage with the world of cinema we knew exactly who to turn to. SPARK’s knowledge, contacts and plain hard work have been instrumental in developing a brilliant set of partnerships in the sector.“
Justin Bulley, Director, Big Group
