Date: 7th November 2022
Client: HSBC
HSBC Relaunch their customer benefit programme with help from SPARK.
Leading UK bank HSBC supply a range of benefits to their account holders.
They felt that their “Home or Away” platform could be more widely valued by customers, so SPARK were engaged to bring in alternative partnerships to engage customers relating to leisure spend.
SPARK created partnerships in a range of sectors including cinema, movie streaming, audiobooks, and days out, working with a wide range of brands such as ODEON, Vue, Showcase, CHILI, Rakuten Kobo, Silverstone and more!
To date there has been significant uplift in engagement with the scheme from customers. Numbers continue to improve and partnerships expand.
