At SPARK, we tap into a wide range of techniques to create campaigns that deliver results.
Once known as “Sales Promotion” and brought to life through classic “on-pack” supermarket campaigns, promotional marketing has evolved into a powerhouse of strategies designed to influence consumer behaviour.
Our experience speaks for itself. We’ve helped Kia drive footfall for EV test-drives, boosted visit frequency for Subway, increased basket spend at Lidl, and supported Sky Cinema in attracting and retaining members. And yes, we still nail those on-pack promotions for brands like Kerry Foods, AirWick, Mars, and plenty more—big and small.
What sets us apart? Our in-house expertise. From campaign planning and prize sourcing to legal compliance, digital programming (think redemption portals), UX design, and end-to-end campaign management, we’ve got it all covered.
In short, we’re your full-service promotional marketing partner, making this often complex area refreshingly simple for our clients.
1. What makes your agency the right partner for promotional marketing in the UK?
We deliver end-to-end promotional campaign solutions—from reward strategy and sourcing, to platform development, fulfilment, and post-campaign analysis. Whether you’re a brand or agency, we take care of the full delivery so you can focus on the creative message.
2. How involved are you in shaping the campaign from the start?
We’re with you from day one. We consult on the reward strategy, help define the right mechanic (e.g. instant win, prize draw, cashback), and design user journeys that drive action—online or offline. We ensure every part of the campaign is aligned with your objectives.
3. Do you build the digital components in-house?
Yes. Our in-house development team creates secure, user-friendly redemption platforms and websites tailored to your campaign. We optimise every step of the user journey to ensure a seamless experience—from entry to reward delivery.
4. Can you manage fulfilment and logistics too?
Absolutely. We handle all prize and reward fulfilment—whether that’s digital codes, physical goods, or bespoke experiences—so your campaign runs smoothly from start to finish. We also provide real-time tracking and support for recipients.
5. What about legal compliance and small print?
We take care of all legal requirements, including copywriting for terms & conditions, privacy policies, and promotional disclaimers. You can be confident that your campaign is fully compliant with UK laws and promotional best practices.
6. Who else has trusted you with their campaigns?
We’ve successfully delivered campaigns for leading brands including the Post Office, MasterCard, McDonald’s and many more. Their marketing teams and agency partners trust us to manage the operational side so they can focus on messaging, branding and results.
7. What does it cost?
Initial consultancy costs nothing, we’re paid when we deliver the campaign for you. We always offer you choices in the commercials including pay as you go, whereby all of our services are broken down and you only pay for the reward that’s taken up, we’ll also offer a fixed fee where we give you one price to cover everything including redemption uncertainties and promotional risk.
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
