Once known as “Sales Promotion” and brought to life through classic “on-pack” supermarket campaigns, promotional marketing has evolved into a powerhouse of strategies designed to influence consumer behavior.
At SPARK, we tap into a wide range of techniques—instant-win games, prize draws, cash-back offers, winning moments, loyalty programs, coupons, and more—to create campaigns that deliver results.
Our experience speaks for itself. We’ve helped Kia drive footfall for EV test-drives, boosted visit frequency for Subway, increased basket spend at Lidl, and supported Sky Cinema in attracting and retaining members. And yes, we still nail those on-pack promotions for brands like Kerry Foods, AirWick, Mars, and plenty more—big and small.
What sets us apart? Our in-house expertise. From campaign planning and prize sourcing to legal compliance, digital programming (think redemption portals), UX design, and end-to-end campaign management, we’ve got it all covered.
In short, we’re your full-service sales promotion partner, making the often complex world of promotional marketing refreshingly simple for our clients.
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
