Nothing provides impact and recall like a great experience.
Make your next experiential marketing campaign crackle with SPARK.
Experiential marketing hits your audience where it counts. It triggers emotions, lives long in the memory and creates incredible connections.
It’s beyond just telling your audience something – it lets them LIVE it. Why use experiential as part of your next campaign?
It creates emotional connections
People don’t remember adverts, they remember feelings
It engages senses
They say seeing is believing, but how about seeing, hearing, touching, tasting and doing something? That hits deeper.
It encourages sharing
Great experiences live long in the memory and long on socials too!
It encourages brand understanding
Engaging with you goes deeper than just “knowing” it encourages “understanding”
It builds loyalty and advocacy
turning casual observers into lifelong fans
It stands out from the rest
Disruptive in a good way
You only get one chance to deliver an outstanding event so it’s essential that you trust your partner. SPARK deliver great events for you through:
Creative execution
Production, people, positioning and execution
Brand amplification
We make sure that all elements are delivered in line with your brand values and messaging
Experienced staffing
The best ideas can be let down by passive staffing, our people understand what’s needed to create great experiences.
1. What exactly is experiential marketing, and how does it differ from traditional marketing?
Experiential marketing creates live, interactive brand experiences that emotionally engage consumers. Unlike traditional marketing, it invites audiences to actively participate rather than just passively consume. The goal is to build meaningful, emotional connections and memories to associate with a brand.
2. Why should we invest in experiential — does it deliver real results?
It certainly does when executed strategically. Experiential drives strong brand engagement, loyalty, and word-of-mouth. It can generate measurable outcomes like data capture, lead generation, and sales uplift. People remember what they experience — and they share it too, both on social media and peer to peer.
3. How will this campaign align with our broader marketing strategy?
Experiential works best when it integrates with your digital, social, PR, and retail activity. We design experiences that amplify your message, complement your media mix, and create touchpoints that extend across channels. It’s not a standalone stunt — it’s a strategic tool.
4. What does the process look like from idea to execution?
We handle everything — concept development, strategy, design, production, staffing, logistics, and post-event reporting. Collaboration is key, and we build the campaign with you, not just for you. Timelines and budgets vary widely, but our process is clear, efficient, and built for impact.
5. How do you measure success?
We agree your KPIs up front — whether that’s footfall, engagement, lead capture, social reach, or sentiment. Every touchpoint is trackable, and we deliver detailed reports post-activation. Experiential Marketing is creative, but it’s also accountable.
6. Can this be done sustainably and at scale?
Yes. We design with sustainability in mind — from reusable materials to smart logistics — and tailor activations to fit your budget and objectives. Whether it’s intimate or large-scale, we build experiences that are responsible, scalable, and brand-appropriate.
