Digital can feel overwhelming, even for seasoned marketers. You might know exactly how you want something to work, but not how to actually make it happen. Our job is to turn your vision into a seamless digital experience.
Mark Fleet, Head of Digital at SPARK, explains how we handle the tech, so clients don’t have to.
SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
