Pearl & Dean’s Enterprise Director, Mike Hope-Milne, talks about how Spark makes the complicated simple for clients.
Which brands made the most of the 2026 FIFA World Cup? We look at YouGov’s latest data and how prize promotions helped sponsors turn attention into action.
Could your brand mascot become a compliance risk? We explore what the ASA's M&M's ruling means for HFSS brands, marketers and future promotional campaigns.
Why is Gen Z returning to the cinema? SPARK CEO, David Pearson, looks at how digital fatigue, social connection and shared experiences are driving a new generation of moviegoers.
