Amplify Your Sales Promotion Campaigns

Running a great sales promotion isn’t enough anymore. In a noisy, digital-first world, how you amplify your campaign is just as important as the creative itself. Here are 7 proven tactics smart brands are using to make their promotions work harder in 2025.

1.Digital Platforms: Be Where People Scroll

Digital now accounts for nearly 80% of all UK ad spend, with mobile video alone hitting £6.1 billion (IAB UK, 2025). Promotions that live where consumers already are—on email, apps, social feeds, and claim sites—see stronger engagement.

• Use paid social, search and retargeting to drive traffic.
• Deliver instant redemption via apps and claim websites.
• Reinforce campaign messages throughout the customer journey.

2.Point of Sale (POS): Convert Where It Counts

In-store promotions still pack a punch. 96% of UK shoppers admit they’re influenced by in-store offers (Statista 2024).

• Keep displays clean and benefit-focused.
• Use digital displays, QR codes, and NFC to bridge online and in-store.
• Tap into growing retail media spend (£1.4 billion, 2025).

3.Influencer & Affiliate Marketing: Build Trust Fast

78% of UK consumers trust influencer recommendations more than traditional ads. And with £930m forecast influencer spend this year, brands are leaning in.

• Prioritise nano and micro influencers for higher engagement.
• Match platforms to audiences: Instagram still leads, but TikTok is booming.
• Bring your promotion into real conversations where trust lives.

4.Gamification: Turn Engagement Into Play

Gamified promotions spark repeat interactions, not just one-off clicks:

• Mitchells & Butlers saw 638% more pub visits via gamification.
• AEG gained 6,000+ opt-ins from one branded game.

Gamification blends seamlessly with loyalty and email strategies, making customers want to keep coming back.

5.Geo-Targeting: Right Time, Right Place

66% of UK marketers see geo-targeting as mobile’s biggest opportunity (VIDigital 2024).

• Location-triggered offers drive immediate action.
• KFC UK boosted footfall 23% with geo-targeted Snapchat ads.
• Try weather-based promos, travel-specific offers, or competitor conquesting.

6.Personalised Offers: Relevance Wins

Personalised promotions are twice as likely to convert as generic ones:

• Trigger offers based on browsing or purchase behaviour.
• Notify customers when favourites return to stock.
• Use AI to serve tailored discounts and bundles.

Tesco’s Clubcard Challenges hit 10m participants with a 76% engagement rate—proving personalisation delivers at scale.

7.Multi-Channel Promotions: The Power of Integration

WARC data shows multi-channel campaigns deliver 25-30% higher ROI than digital alone. The secret? Each channel plays a specific role:

• TV builds broad awareness.
• Paid search and social drive action.
• In-store POS converts at point of decision.

When channels work together, your sales promotion lands everywhere that matters.

The Bottom Line: Smart Promotion = Smart Amplification

No single tactic guarantees success. But the right combination, tailored to your audience, will. Great sales promotions don’t just happen—they’re planned, amplified, and optimised across channels.