July was an absolute blockbuster for the world of cinema and for us too, as our cinema benefit platform had its biggest sales month ever!
In the current climate shouldn’t all brands be challenger brands?
“Challenger brands are categorised by a mindset which sees they have business ambitions beyond conventional resources, and an intent to bring change to an industry.”
At least that’s what Wikipedia says.
Traditionally, I think of Challenger brands as being all brands except for the market leaders and those at the niche end of that market. But in the ever-changing world we’re now in, the vast majority of brands out there are being “challenged” to think in different and unconventional ways to either re-engage with their traditional market or find new audiences beyond their norm.
So in order for a brand to reach its full potential doesn’t that suggest that all brands should see themselves as “challengers”?
Otherwise are they not just stagnating?
A Blockbuster Month For The Cinema Society
July was an absolute blockbuster for the world of cinema and for us too, as our cinema benefit platform had its biggest sales month ever!
Death of a salesman?
What are we doing right and what does it mean for sales roles in our business?
Shouldn’t All Brands Strive To Be Challengers?
In order for a brand to reach its full potential doesn’t that suggest that all brands should see themselves as “challengers”?