Disney Resorts

Star Wars Galaxy’s Edge Launch

What we did

When Disney were looking to launch their new “Star Wars Galaxy’s Edge” attraction in Florida to a UK audience they turned to SPARK to create a prize draw for promotion via multiple channels.  Designed to not only promote the resort but also to create data for ongoing communications SPARK ensured that all GDPR regulations were adhered to and a simple but effective entry platform designed, built and administered and a family holiday to Disneyland was won!


A low-profile but highly effective campaign creating tens of thousands of new, qualified and opted in contacts to whom Disney could target promotional materials and an ecstatic prize-winner too!