There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
SPARK believe promotions should build brands, not break them. The common thread in every sales promotions fail? A failure to plan for success.
We’re the team that takes your promotional campaign from concept to completion. Managing every detail behind the scenes so it all just works.
Mike Hope-Milne, Enterprise Director at Pearl & Dean, reflects on his latest collaboration with our CEO, David Pearson.
If you want a partner who gets it, builds it, runs it and protects it – SPARK’s the one.
Too often, sales promotions are treated like tactical one-offs — a quick fix or last-minute add-on. But the data tells a different story.
Discover 7 proven tactics to amplify your sales promotions, drive reach, spark engagement and maximise ROI across digital and in-store channels.
SPARK CEO Dave Pearson reflects on iconic sales promotions that shaped brands, sparked nostalgia, and proved the power of a great giveaway.
As the cost of living crisis continues, how can brands maintain value, support customers, and stay competitive?
Sales promotion, often abbreviated to SP, creates immediate action. It’s about encouraging a customer to try, buy, sign up, or share right now.
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
