There’s always a lot going on with Team SPARK.
Here you’ll find blogs, news and the odd thing we just thought we’d share!
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
We unpack what HFSS brands can still do with prize and on-pack promotions under the new rules, and how SPARK helps brands stay compliant and creative.
Great promotions rarely impress as a spreadsheet. They win because the idea is clear, Ribena's “Win a donkey” is a campaign in just 3 words.
We unpack Guinness’ wild 90s ‘win a pub’ promotion: judging, finalists in Ireland, press coverage, and the practical lessons for modern sales promotions.
From epic giveaways to digital upgrades, 2025 has been a blockbuster year for SPARK.
Tactical marketing spend is shifting, but it’s not disappearing. We explore what the latest IPA bellwether data means—and why tactical still delivers results.
"Free" - it's not just a discount tactic. It's psychology. It's empathy. And in a cost-of-living crisis, it's your way of making your brand more human and more accessible.
Proven strategies from McDonald’s, Coca-Cola, Aldi, and more, and why SPARK campaigns focus on human behaviour.
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