SPARK believe promotions should build brands, not break them. The common thread in every sales promotions fail? A failure to plan for success.
Marketing history is littered with promotions that promised the earth but delivered disaster. From Hoover’s infamous free flights to Build-A-Bear’s chaotic “Pay Your Age Day,” brands have paid a heavy price for campaigns that weren’t fully thought through.
At SPARK, we believe promotions should build brands—not break them.
Promotions are powerful tools to influence customer behaviour, boost sales, and create buzz. But they carry risks. Over-discounting can devalue your product, unclear terms spark complaints, and poor fulfilment damages trust. The common thread in every high-profile flop? A failure to plan for success.
That’s where SPARK comes in. We make the complicated simple, turning campaign ideas into practical, results-driven activations. From forecasting redemption rates to bulletproofing terms and ensuring seamless fulfilment, we handle the heavy lifting—so you can focus on winning hearts and growing your brand.
Brands and agencies choose SPARK because we deliver campaigns that just work. No fuss. No drama. Just expert execution, delivered with a human touch.
We don’t just spot the risks; we manage them, protect your brand’s reputation, and make sure your promises are kept. Because in a crowded market, trust is your most valuable currency.
Great promotions don’t happen by accident. They happen with SPARK.
SPARK CEO David Pearson explores the psychology of sales promotions, showing how authenticity and trust drive lasting customer relationships.
Pearl & Dean’s Enterprise Director, Mike Hope-Milne, talks about how Spark makes the complicated simple for clients.
We’re the team that takes your promotional campaign from concept to completion. Managing every detail behind the scenes so it all just works.
