"Free" - it's not just a discount tactic. It's psychology. It's empathy. And in a cost-of-living crisis, it's your way of making your brand more human and more accessible.
At SPARK, we’ve got a bit of a crush on the word “free.” It’s not just the dopamine hit, although, let’s be honest, who doesn’t love that? It’s the way a smart freebie can spark a smile, shift behaviour, and get people talking about brands for all the right reasons.
And right now, in a continuing cost-of-living crisis? “Free” isn’t just nice, it’s necessary. It shows empathy. It opens doors. It makes brands more accessible, more human, and a whole lot more likeable.
But not all freebies are created equal. Today’s consumers are savvy, and so the sales promotion industry needs to demonstrate best in class campaigns. Think smarter mechanics that work harder: cashback with a twist, digital sampling with reach, conditional offers that make sense. These aren’t just budget-friendly tactics, they’re conversion-driving, ROI-proving power plays.
Of course, with great giveaways comes great responsibility. So while you’re busy crafting promotions that delight, you need a partner to make sure every detail is buttoned up, from risk protection to T&Cs. That means you get all the upside of “free,” without the headaches.
Let’s be honest, free still sells, so if we’ve sparked your interest for an upcoming campaign using the word free, let’s talk!
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