Digital can feel overwhelming, even for seasoned marketers. You might know exactly how you want something to work, but not how to actually make it happen. Our job is to turn your vision into a seamless digital experience.
Mark Fleet, Head of Digital at SPARK, explains how we handle the tech, so clients don’t have to.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
We unpack what HFSS brands can still do with prize and on-pack promotions under the new rules, and how SPARK helps brands stay compliant and creative.
