SPARK returns to the IPM Awards judging panel, with CEO David Pearson chairing and Marketing Manager Louise Ramplin joining as a judge.
SPARK CEO David Pearson will once again chair a judging session at this year’s IPM Awards.
As long-standing members of the Institute of Promotional Marketing (IPM), SPARK has proudly supported these awards for many years. The IPM Awards celebrate the very best in promotional marketing campaigns and services across the industry.
Having won Gold at the IPM Awards in 2023, we understand first-hand what it takes to compete at this level. The standard is consistently high, with entries assessed by leading experts from across the promotional marketing sector.
This year, we’re also delighted to see our Marketing Manager, Louise Ramplin, join the judging panel. With over 20 years of experience delivering impactful promotional campaigns, Louise brings a deep passion for ideas that genuinely connect with audiences and drive meaningful results. Having worked across a wide range of sectors throughout her career, she is looking forward to contributing her expertise to this year’s judging process.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
We unpack what HFSS brands can still do with prize and on-pack promotions under the new rules, and how SPARK helps brands stay compliant and creative.
