Pearl & Dean’s Enterprise Director, Mike Hope-Milne, talks about how Spark makes the complicated simple for clients.
Challenger thinking isn’t just about positioning. Dave explains why prize draws, on-pack promotions and tactical activation should be built into your brand strategy from the start.
We dive into a brilliantly simple sales promotion from the late 90s that got shoppers switching brands fast. Find a fiver in a crisp packet, yes please!
We unpack what HFSS brands can still do with prize and on-pack promotions under the new rules, and how SPARK helps brands stay compliant and creative.
