SPARK LAUNCH CINEMATIX

2026 is shaping up to be a landmark year for cinema.

From long-awaited family releases to big-screen cultural moments that bring generations together, the year ahead promises packed auditoriums, shared laughter, collective gasps, and unforgettable stories. For brands, it’s a rare opportunity: to connect with audiences not just through media, but through moments.

That’s why we’re proud to introduce CINEMATIX, our new off-the-shelf cinema activation platform, designed to help brands tap into the Moments That Matter across the biggest year in film yet.

CINEMATIX is a ready-to-launch platform built for brands and agencies who want to activate cinema ticket promotions, whether at scale or as part of targeted, tactical campaigns.

It combines seamless user experience with powerful backend functionality, enabling brands to reward audiences with cinema experiences in a way that’s simple, flexible and fully measurable.

At its core, CINEMATIX connects directly to SPARK’s cinema voucher stock system, automatically “pulling” vouchers from our stock module as claims are made. That means real-time fulfilment, streamlined management, and complete control.

CINEMATIX has been built to make participation effortless.

Participants simply:

1. Receive a claim code from the brand.
2. Enter the code on the campaign landing page.
3. Use a postcode finder to identify their nearest cinema.
4. Select their preferred cinema.
5. Enter their email address and click “claim”.
6. Instantly receive their cinema voucher via email.

The system automatically determines entitlement based on the claim code and distributes the relevant voucher, quickly, securely, and without friction.

In a cultural year defined by anticipation and excitement, the last thing audiences want is complexity. CINEMATIX keeps the focus on the big screen.

While the front end is clean and intuitive, the platform is powerful behind the scenes.

CINEMATIX includes:

• A range of page layout templates with design guidelines, allowing brands to personalise backgrounds and colourways to align with campaign creative.
• Customisable Terms & Conditions, privacy and cookie policies managed within the admin area.
• The ability for clients to select specific cinema chains and products included in the promotion.

It’s an off-the-shelf solution that doesn’t feel off-the-shelf, giving brands speed to market without sacrificing creative control.

Cinema is about experience. And so is CINEMATIX.

Beyond standard code entry, the platform supports a range of alternative mechanics to elevate engagement, including:

• Receipt upload with OCR functionality
• Email suffix entry (limited to one per email address)
• “Spin the Wheel” instant win
• Prize draws
• “Winning Moments” activations

Whether you’re running a nationwide on-pack promotion, a retail partnership, or a high-impact seasonal campaign, CINEMATIX adapts to your strategy.

The upcoming film slate is packed with family favourites, franchise continuations, and culturally defining releases. These are the types of events that drive:

• Group cinema visits
• Multi-generational viewing
• Social conversation
• Repeat attendance

Cinema in 2026 won’t just be entertainment, it will be a shared cultural calendar.

CINEMATIX gives brands a way to authentically participate in those moments.

At SPARK, we believe the most powerful promotions aren’t just transactional, they’re emotional.

When a family books tickets for a long-awaited release, when friends plan an opening weekend outing, when audiences return to a beloved story, those are the Moments That Matter.

CINEMATIX helps brands:

• Reward loyalty
• Drive purchase
• Increase footfall
• Create emotional resonance
• Align with major cultural touchpoints

All through the power of cinema.