SPARK 2025: That’s a Wrap!

We kicked things off with a bang, teaming up with Krow on a high-impact campaign for the Post Office. Spotting a sweet spot in the calendar, quiet post-Christmas but peak holiday-dreaming, we helped launch a promo that rewarded savers with the trip of a lifetime. Customers who put £2,000+ into a Post Office savings account could win a bespoke £5,000 holiday. Nice, right?

Krow brought the big creative thinking; we made the whole thing work behind the scenes. Seamless tech. Zero complaints. And all investment targets smashed. One winner said it best:

“Dear Post Office, I am absolutely thrilled… You’ve made my year!!”

Meanwhile, we kept cinema fans happy, running thousands of ticket redemptions through campaigns for McDonald’s (Side Missions and Monopoly), M&M’s (in partnership with ASDA and the Fantastic Four movie), and more. We made redemptions easier too, adding a postcode finder so customers could find a cinema that worked for them.

Our digital team had a full slate too. We:

• Won a juicy brief from Reel Cinemas to build their first automated event booking system (coming 2026)

• Launched cinemavoucherstore.com, a B2B platform making it easier for businesses to order instant digital vouchers for rewards, gifting and promos

The Cinema Society also had its biggest year yet. We exhibited at two major events and welcomed 130+ new clients , including Sainsbury’s, who now offer cinema savings to over 148,000 employees! Thanks to this growth, we’re hiring a part-time remote customer service star. Know someone? Drop us a line.

Big year. Bigger results. And loads more coming in 2026.