How Do We Make Your Promotion Work?

It’s a question we get asked all the time: What exactly do you do?

The short answer? We deliver.

We’re the team that takes your promotional campaign from concept to completion, managing every detail behind the scenes so it all just… works. You won’t see us in the headlines, but you’ll feel our impact in every smooth customer interaction, every prize delivered on time, and every platform that just works.

Here’s what that really means in practice:

Digital Platform Builds: We custom-build every campaign platform based on what your promotion needs, not what’s easy for us. Entry forms, instant-win mechanics, gamification elements, API integrations, we’ve done them all. And while we do reuse proven code where it makes sense (to keep costs down), every solution is tailored.

Legal & Compliance: From T&Cs and privacy notices to winner protocols and compliance with international laws, we take care of all the fine print. No nasty surprises, no risky shortcuts.

Prize Sourcing & Fulfilment:  We find, purchase, and distribute prizes nationwide, whether it’s a digital gift card or a once-in-a-lifetime experience. Everything is on-brand and on budget.

Customer Service:  Branded support throughout the campaign, including tracking prizes, resolving queries, and maintaining a positive experience for every participant.

Collaboration Over Competition:  We’re not here to take creative credit. When working with agencies, we guard the original idea and help bring it to life exactly as intended. Our role is to amplify creativity through expert delivery.

Our clients range from major household brands to agile challenger names, and while most use our complete end-to-end service, we’re also happy to provide just the bits you need.

So next time someone asks, “What does Spark actually do?”, the answer is simple. We make the hard stuff look easy, and we deliver campaigns that work.