Mike Hope-Milne, Enterprise Director at Pearl & Dean, reflects on his latest collaboration with our CEO, David Pearson.
We unpack what HFSS brands can still do with prize and on-pack promotions under the new rules, and how SPARK helps brands stay compliant and creative.
Great promotions rarely impress as a spreadsheet. They win because the idea is clear, Ribena's “Win a donkey” is a campaign in just 3 words.
From epic giveaways to digital upgrades, 2025 has been a blockbuster year for SPARK.
