Date: 19th May 2021
Client: Fountain
Fountain is a hard seltzer brand, originally founded in Brooklyn, New York. They first entered the UK in August of 2020 based on the impressive rise in global interest for hard seltzer.
As a new player in the market and without the brand affinity of other competitors Fountain wanted to make a splash in its first UK summer since launch.
Brokered a deal with Live Nation to be the official Seltzer brand of 5 UK festivals. Targeting mass reach of core audience demographic.
On the back of this we created 5 activation bars on 5 sites over two weekends to bring the Fountain brand to life and get Blueberry, Tangerine, Passionfruit, Mango and Cherry into the hands of consumers who may never have tried alcoholic sparkling water.
Created a standout activation site that not only functioned as a bar but also aided brand education through the creation a space encouraging dwell time.
79,800 cans sold over two weekends.
One 3-year sponsorship to put Fountain at the heart of UK summers.
+141% IG profile visits during the UK festival period.
