Date: 19th August
Client: Mars Wrigley
To celebrate the release of The Fantastic Four, we created a fantastic cinema prize redemption platform for Mars Wrigley.
Mars Wrigley is one of the world’s most iconic confectionery brands, known for delivering joyful, shareable moments to customers. To celebrate the release of The Fantastic Four, their M&M brand teamed up with Lime to run an on-pack promotion. SPARK were brought in to reward shoppers with a trip to the cinema.
Deliver a large-scale, multi-phase prize draw across ASDA stores that felt exciting, ran smoothly, and gave winners a seamless claim experience, all while supporting a high-profile film partnership and offering broad cinema access across the UK.
We worked with Lime to bring the prize element of the promotion to life. Over an eight-week period, eight prize draws were held, with hundreds of weekly winners.
Each week, the campaign rewards were:
We designed and built a custom M&M’s-branded claim portal, where winners entered their unique claim code and email address to redeem their prize. As part of the journey, we integrated a postcode finder to help winners locate their nearest participating cinema – making it easy to choose a screening that suited them.
Once confirmed, winners received their tickets via an automated email.
ODEON were the lead cinema partner, but to give winners greater flexibility, we also included a wide range of independent cinemas:
With eight prize draws, hundreds of winners every week, and a frictionless redemption journey, the promotion delivered real entertainment value for Mars Wrigley shoppers – helping to drive sales, excitement, and brand engagement around a blockbuster movie moment.
