Audience Engagement for New Balance

New Balance is one of the world’s major sportswear manufacturers and retailers.

Through their partnership with the London Marathon, New Balance were looking for a creative approach to broaden their appeal while maintaining authentic connections to the running community.

We created ‘The Runaway Pub’—an innovative experiential marketing activation combining a traditional English pub with a hidden fitness space. This 120-day campaign allowed runners to exchange completed miles for pints, effectively engaging audiences beyond core runners.

This unique concept delivered impressive results: 3,000-8,000 participants joined weekly Strava challenges, over 4,000 visitors experienced The Runaway Pub, organic social media impressions reached 1.8 million and paid impressions topped 3.2 million.