Arnold Clark Rewards Screening

Arnold Clark is the UK’s largest independently owned, family-run car retailer, with a strong reputation for delivering excellent customer service.

Through Arnold Clark Rewards, managed by Mando, customers can access a range of exclusive rewards, offers and experiences designed to recognise and reward their loyalty.

Arnold Clark wanted to give Rewards members the opportunity to attend an exclusive screening of Spider-Man: Brand New Day on the film’s release date.

Tickets would be available on a first come, first served basis, with members making a small £3 charitable donation to secure their seats. Donations were split equally between Glasgow Children’s Hospital and Alder Hey Children’s Hospital.

With screenings taking place across four locations, Mando needed a trusted partner to manage the cinema requirements, build a seamless booking platform and oversee the customer journey from initial booking through to the screening itself.

SPARK mapped the complete customer journey and built a bespoke booking platform covering all four cinema venues.

Members accessed the platform using a unique code, which directed them to their chosen screening and displayed live seat availability. Once they had made their charitable donation, they could select their seats using a replicated seating plan for the relevant cinema screen.

The platform was also designed with booking rules built in to maximise seat availability and prevent customers leaving isolated single seats.

Following each successful booking, members received an automated confirmation email, while SPARK created and managed attendee lists for Arnold Clark staff to use at each screening.

Throughout the live booking period, we provided a dedicated customer service email address and supplied Mando with updated booking reports each morning.

We also liaised directly with the cinemas and negotiated a medium soft drink and popcorn for every attendee, helping to make the screenings feel like a complete big-screen experience.

Four screenings. Four sell-outs.

All available seats across the four locations were snapped up by Arnold Clark Rewards members, delivering a fantastic response to the exclusive experience.

As well as giving members the opportunity to enjoy one of the year’s most anticipated cinema releases, the screenings generated charitable donations for Glasgow Children’s Hospital and Alder Hey Children’s Hospital.

The result was a rewarding experience all round – combining customer loyalty, the excitement of a major cinematic release and support for two fantastic causes.