Vodafone Cinema Rewards

Vodafone is one of the UK’s leading telecommunications providers, rewarding its customers through VeryMe Rewards, a loyalty programme offering exclusive deals, discounts and experiences from a wide range of brands.

Managed in partnership with Mando, VeryMe Rewards gives Vodafone customers access to benefits that add value beyond their everyday mobile services.

With Warner Bros. Pictures’ The Cat in the Hat arriving in cinemas in December, Vodafone wanted to give VeryMe Rewards members and their families the chance to enjoy an exclusive big-screen experience during the film’s opening weekend.

The reward would offer members access to special screenings at 15 ODEON cinemas across the UK, with over 2,000 seats available and a small booking fee supporting Vodafone’s chosen charity, the NSPCC.

Mando needed a trusted partner to manage the cinema arrangements, develop a seamless booking experience and oversee the customer journey, ensuring members could easily secure their tickets for this popular family event.

SPARK worked with Mando to create a bespoke booking platform for exclusive screenings of The Cat in the Hat on Sunday 6th December.

VeryMe Rewards members could claim a unique code through the Vodafone app, then use our platform to select their preferred ODEON cinema and reserve up to four seats for themselves and their family.

To secure their booking, members paid a £1 administration fee, with the full amount donated to the NSPCC, adding a charitable element to the experience.

Behind the scenes, SPARK managed the complete booking journey, from unique code validation and live seat selection through to booking confirmations and dedicated customer service support.

With 15 cinemas and over 2,000 seats to manage, our platform provided a simple, consistent booking experience across every location, while giving Mando confidence that everything was running smoothly.

And while the Cat in the Hat might be an agent of chaos on screen, our job was to keep everything firmly under control behind the scenes!

15 cinemas. Over 2,000 seats. One fantastical family experience.

The campaign brought together the excitement of a major family film release with an exclusive reward designed to give Vodafone VeryMe members something special to enjoy together.

By combining a memorable cinema experience with a charitable donation to the NSPCC, the promotion demonstrated how loyalty programmes can deliver rewards that go beyond everyday discounts and offers.

For Mando and Vodafone, SPARK provided a fully managed solution, bringing together cinema partnerships, bespoke booking technology and customer support to deliver an engaging member experience.