Free Cinema Tickets “on-pack” promotion to reward repeat purchase
SPARK were selected to source and manage the cinema participation and fulfilment for Mars’ major summer promotion. SPARK reached agreement with ten (ordinarily) competing chains to ensure nationwide coverage and managed all claims, redemptions, financial flows and customer services related to the promotion.
Are top secret! But suffice to say that all key measures and targets were exceeded and the fact that the promotion renewed for several years and was repeated across other European territories speaks for itself!