Lidl Movie Moments

What we did

Lidl wanted to use cinema advertising to encourage cinemagoers into stores.  SPARK helped Lidl to drive cinemagoers from screen to retail outlets (and back again) by creating a campaign utilising innovative receipt scanning software to reward those reaching a minimum spend threshold with cinema tickets, creating a virtuous circle as the shoppers headed back to cinemas…


A great promotion still cited as a case study in how to do things properly.  Results are top secret and can’t be shared but we were left with one very happy client!

“We love working with SPARK, they consistently create innovative campaigns that support us and our clients perfectly.”
Craig McFarlane | Controller – DCM Studios