Lidl Movie Moments
Lidl wanted to use cinema advertising to encourage cinemagoers into stores. SPARK helped Lidl to drive cinemagoers from screen to retail outlets (and back again) by creating a campaign utilising innovative receipt scanning software to reward those reaching a minimum spend threshold with cinema tickets, creating a virtuous circle as the shoppers headed back to cinemas…
A great promotion still cited as a case study in how to do things properly. Results are top secret and can’t be shared but we were left with one very happy client!