Customer Info

KIA is a South Korean multinational automobile manufacturer, with over 150 dealerships in the UK.

The Problem

KIA are proud supporters of Independent Cinema, and exclusively own the DCM gold spot across the independent cinema estate. They were looking to engage with and promote this partnership to local dealerships and KIA customers.

Our Solution

SPARK already engages with over 500 cinemas in the UK, through their discount cinema ticket platform, The Cinema Society.
The team was delighted to extend this, to include additional independent venues and secured thousands of pairs of cinema tickets for use in competitions and giveaways at more than 190 KIA dealerships throughout the UK.
SPARK also built a redemption platform for the promotion which allowed consumers to redeem vouchers quickly and easily for their local independent Cinema.

The Results

SPARK worked with over 160 independent cinemas on this promotion, ensuring nationwide coverage for KIA’s dealerships. With some very tight deadlines in place, SPARK’s excellent project management and unrivaled experience in cinema-based promotions, meant one very happy client!