Staff Incentives

What we did

The run up to Christmas is a key trading period for the cinema industry with internal targets focussing on ticket sales, uptake of food and beverage products and ensuring that complaints are kept to a minimum.  SPARK were approached to deliver staff incentives to support internal communications and boy did we make the staff happy with confectionery hampers, shopping vouchers and more!


Thanks in part to a great movie slate the Christmas trading period was hugely successful for Cineworld and the staff incentives kept morale high as the pressure intensified.  Key cinemas achieved record-breaking results, encouraged by the promise of great rewards!