At SPARK, we’ve earned our reputation as the go-to experts in all things cinema—whether it’s creating incentives, running promotions, or using cinema vouchers as rewards.
From the UK and Europe to Australia and New Zealand, we’re the partner of choice for brands looking to connect with the cinema industry. Our projects include everything from free cinema ticket promotions and discounted tickets as employee benefits to private screening programs, cinema rewards, and innovative brand partnerships.
We’re proud to work with leading cinema companies worldwide, many of whom trust us as their retained agency. We also run The Cinema Society—the largest discount cinema ticket platform across the UK, Ireland, Australia, and New Zealand. With over 600 participating cinemas and 1.5 million members, we’re bringing cinema lovers closer to the big screen.
Latest Film Calendar
When a brand has a diverse customer base, finding the right reward can be challenging. How can a single gift be effective for both a 23-year-old mother of three and a 57-year-old early retiree?
When that gift means something different to every person that receives it then it can be effective in different ways in different hands.
With over 30 years experience, our team have been involved in hundreds of sales promotion and brand partnership activations using cinema. From creating short-term tactical partnerships for on-pack offers to introducing long-term strategic partnerships between cinema companies and brands for mutual benefit we’ve a long history of success.
We’ve helped brands like Lidl, Mars, Britvic, Kerry Foods and many more utilise cinema tickets for sales promotion and our internal developers, copywriters, creatives and project managers ensure that every campaign is perfectly delivered.
The Cinema Society is our market leading e-commerce platform that gives exclusive discounts on cinema tickets to members of select groups.
Whether watching the latest blockbuster or an indie gem, members can save up to 40% at 600+ cinemas across the UK & Ireland, including all major chains.
We currently work with over 1,000 direct clients, from small businesses and schools to large organisations like the NHS. We also provide white-labeled solutions for intermediaries who want to offer cinema benefits to their own members.
No matter the size or sector of your business, you can join The Cinema Society and reward your staff with affordable and accessible cinema vouchers. Our platform is fully customisable to match your brand identity and pricing strategy. You can also integrate it seamlessly with your own system using Single Sign On or our Stock API, which lets you keep the sale within your platform.
With The Cinema Society, you can ensure a smooth and satisfying user experience and VERY happy employees.
Cinema is such a key part of what we do, we’ve dedicated an entire website to it. Check it out below
Want to find out how to add that SPARK and better connect with your audience?
Say hello, we’d love to hear from you.
