Children in the cinema

SPARK Know Cinema


SPARK have built a reputation as the experts in using the world of cinema for incentives, promotions and rewards.

We’re employed directly by the likes of Cineworld, Showcase, Picturehouse, Reel Cinemas and more to sell their products and solutions to B2B clients but we work with most cinema chains in the UK and lots of independent cinemas too.

We also work across Europe and as far afield as Australia and New Zealand.

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See How We Helped Reel

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When a brand has a diverse customer base, finding the right reward can be challenging. How can a single gift be effective for both a 23-year-old mother of three and a 57-year-old early retiree?

When that gift means something different to every person that receives it then it can be effective in different ways in different hands.

With over 30 years experience, our team have been involved in hundreds of sales promotion and brand partnership activations using cinema. From creating short-term tactical partnerships for on-pack offers to introducing long-term strategic partnerships between cinema companies and brands for mutual benefit we’ve a long history of success.

We’ve helped brands like Lidl, Mars, Britvic, Kerry Foods and many more utilise cinema tickets for sales promotion and our internal developers, copywriters, creatives and project managers ensure that every campaign is perfectly delivered.

See How We Helped Kerry Foods

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Attack a Snack Cinema Promotion



The Cinema Society is our market leading e-commerce platform that gives exclusive discounts on cinema tickets to members of select groups.

Whether watching the latest blockbuster or an indie gem, members can save up to 40% at 600+ cinemas across the UK & Ireland, including all major chains.

We currently work with over 1,000 direct clients, from small businesses and schools to large organisations like the NHS. We also provide white-labeled solutions for intermediaries who want to offer cinema benefits to their own members.

No matter the size or sector of your business, you can join The Cinema Society and reward your staff with affordable and accessible cinema vouchers. Our platform is fully customisable to match your brand identity and pricing strategy. You can also integrate it seamlessly with your own system using Single Sign On or our Stock API, which lets you keep the sale within your platform.

With The Cinema Society, you can ensure a smooth and satisfying user experience and VERY happy employees.

See How We Helped GMB Union

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SPARK offer an unbeatable range of cinema vouchers for our cinema clients.  Offered as both physical and e-vouchers you can purchase ticket vouchers, giftcards, food and drink vouchers and even unlimited admission passes for rewards and incentives.


Fancy booking a private screening, business presentation or conference at a unique venue with stadium seating and the biggest of screens?

How about we throw in a screening of the latest release, a classic movie or just your favourite?

The cinema is the perfect place to hold your next event.  We even offer branded booking platforms to help you to build the perfect guest experience.

Check out our dedicated SPARK Cinema website to find out more.


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Want to find out how to add that SPARK and better connect with your audience?

Say hello, we’d love to hear from you.